Paid search and social managed against cost per enquiry in India
Paid search and social managed against cost per enquiry, not impressions.
What performance marketing means for your business
Performance marketing means paying for an outcome you can measure — a lead, a sale, a booking — and being able to explain exactly what each one cost. That sounds obvious, but most ad accounts are not built that way. Conversion tracking is missing or duplicated, campaigns are organised by product instead of intent, and the monthly report stops at impressions and clicks. Adverito is headquartered in Kerala and runs these accounts for clients across India, with audits and reviews scheduled so the numbers are read together.
Adverito runs paid search and paid social for businesses that already have an offer worth buying. We are direct about the limits: no agency controls your conversion rate, your price or your market, so nobody can promise a cost per lead. What we can do is remove wasted spend, repair the measurement, and make decisions you can follow.
The ads are running, but nobody can say what a lead costs
Spend leaves the account every month and arrives as a report full of clicks and impressions with a handful of conversions that may or may not match what sales actually received. Tracking was set up once and never checked, keywords drain budget on irrelevant searches, the landing page answers a different question than the ad, and retargeting shows offers to people who already bought. Without working measurement, every budget decision is a guess dressed up as analysis.
What the service includes
- Full audit of existing ad accounts, spend history, structure and conversion setup
- Conversion tracking built in GA4 and tag manager, including lead events your sales cycle can report back
- Offer and landing page alignment so the ad's promise is answered on the page
- Campaign build across Google Search, Performance Max, Meta lead and retargeting audiences as appropriate
- Ongoing hygiene: negative keywords, audience exclusions, search-term review and budget pacing
- Reporting on spend, cost per enquiry, lead quality and the decisions taken since the last report
Features & capabilities
Tracking before spend
We verify every conversion action before scaling a budget. An account optimising towards a broken conversion event will happily spend money against a number that does not exist.
Structure built for learning
Campaigns are grouped by intent and budget so the platform receives a clean signal. Structures that lump a high-ticket service in with a cheap one cannot be optimised properly.
The landing page is part of the campaign
We treat the page, the form and the load time as campaign elements. A three-second delay or a form asking for eleven fields will cost you more than any bid adjustment can recover.
Lead quality feedback loop
We ask your team which enquiries became real conversations. Campaigns then learn toward the leads you want, not the cheapest form fills a platform can find.
Kill and scale decisions
Underperforming campaigns and keywords are stopped on a defined schedule and what works receives budget, with the reasoning recorded so the account history stays readable.
Benefits for your business
- ▸Media spend traceable to an enquiry or a sale, not just a click
- ▸Wasted budget on irrelevant searches and duplicate audiences removed early
- ▸Creative and offer testing run as a method rather than a monthly guess
- ▸Better-qualified enquiries, because lead quality feeds back into targeting
- ▸Accounts, data and campaign history remain in your business's ownership
Tools & technologies
Industry use cases
Property campaigns measured to site visits, not clicks
Real estate spend is large and the sales cycle is long, so clicks are the wrong thing to optimise. We track enquiries through to site visits and feed back which source produced buyers who actually turned up.
Clinic campaigns measured against booked appointments
A hospital or clinic wants enquiries for specific departments rather than generic calls about everything. We build campaign structure and conversion events around the appointments your team can confirm, then report on that number.
Hiring campaigns that reach the right candidates
Recruiters pay repeatedly for applications that do not match the role. We tighten targeting around skills and intent, exclude irrelevant searches, and use your team's feedback on which applications became interviews.
How we deliver
- 01
Account Audit
We review spend, structure, search terms, audiences and conversion data to find where budget is leaking before proposing anything new.
- 02
Tracking Setup
Conversion actions are rebuilt or verified in GA4 and tag manager, including form submissions and phone events your system can report back to us.
- 03
Offer & Page
We agree the offer, the audience and the page the campaign will send people to, because targeting cannot rescue a weak landing page.
- 04
Campaign Build
Campaigns, ad groups, audiences and creative are built to the agreed structure with budgets and measurement in place from day one.
- 05
Optimise
Search terms, bids, placements and creative are reviewed on a fixed cadence, with every change logged so we can tell what actually moved the numbers.
- 06
Scale or Stop
We increase budget where cost per enquiry is acceptable and stop what is not, rather than defending a campaign because it has always been there.
Frequently asked questions
There is no universal minimum, but a campaign needs enough daily spend to generate a readable number of conversions before you can judge it. Very small budgets usually get consumed by testing without producing enough data to make decisions. We will tell you honestly if your budget is too low for the outcome you want rather than taking a management fee for work that cannot be evaluated.
Search campaigns can produce enquiries within days of a correct launch, while Meta campaigns often need a week or two of data before optimisation settles. How fast it works depends on your offer, your price, your market and how well the landing page converts. No one can promise a timeline for leads or a return on your spend.
Adverito charges a management fee based on the scope of work — platforms, accounts and campaign volume — rather than a percentage of your media budget. That keeps our incentive on efficiency, because a model that pays us more when you spend more does not suit a business watching cost per enquiry. Media budget itself stays in your account and under your control.
You do. Campaigns are built in accounts owned by your business with our team given access, and analytics, tags and creative files are yours as well. If an account was created by a previous agency, we help you recover it rather than building a second one you cannot control.
That can happen, and no agency can guarantee leads or a return — results depend on your offer, budget and market as much as on media buying. We define the target cost per enquiry up front, report against it every month, and say plainly when a channel is not working. If the numbers do not justify the spend, we recommend stopping rather than continuing for the fee.
Related services
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Tell us what you are trying to achieve. We will reply with clear next steps — no obligation, no scripted sales call.